Folklore

Folklore is defined as ‘the traditional beliefs, customs, and stories of a community, passed through the generations by word of mouth’ or ‘a body of popular myths or beliefs relating to a particular place, activity, or group of people’.

Folkore encompasses the traditions common to that culture, subculture or group. These include oral traditions such as tales, proverbs and jokes. They include material culture, ranging from traditional building styles to handmade toys common to the group. Just as essential as the form, folklore also encompasses the transmission of these artefacts from one region to another or from one generation to the next. For folklore is not taught in a formal school curriculum or studied in the fine arts. Instead these traditions are passed along informally from one individual to another either through verbal instruction or demonstration.

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Folk refers to ‘people’ whilst ‘lore’ comes from Old English lār ‘instruction,’ and with German and Dutch cognates, it is the knowledge and traditions of a particular group, frequently passed along by word of mouth.

Transmission is a vital part of the folklore process. Without communicating these beliefs and customs within the group over space and time, they would become cultural shards relegated to cultural archaeologists. For folklore is also a verb. These folk artifacts continue to be passed along informally, as a rule anonymously and always in multiple variants. The folk group is not individualistic, it is community-based and nurtures its lore in community.

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Folklore as a field of study further developed among 19th century European scholars who were contrasting tradition with the newly developing modernity. Its focus was the oral folklore of the rural peasant populations, which were considered as residue and survivals of the past that continued to exist within the lower strata of society. The “Kinder- und Hausmärchen” of the Brothers Grimm (first published 1812) is the best known but by no means only collection of verbal folklore of the European peasantry of that time. This interest in stories, sayings and songs continued throughout the 19th century and aligned the fledgling discipline of fol-kloristics with literature and mythology. By the turn into the 20th century the number and sophistication of folklore studies and folklorists had grown both in Europe and North America. Whereas European folklorists remained focused on the oral folklore of the homogenous peasant populations in their regions, the American folklorists, led by Franz Boas and Ruth Benedict, chose to consider Native American cultures in their research, and included the totality of their customs and beliefs as folklore. This distinction aligned American folkloristics with cultural anthropology and ethnology, using the same techniques of data collection in their field research. This divided alliance of folkloristics between the humanities in Europe and the social sciences in America offers a wealth of theoretical vantage points and research tools to the field of folkloristics as a whole, even as it continues to be a point of discussion within the field itself.

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Folklore consists of music, narratives, art, sayings, child games, traditions, ceremonies, building styles and handmade toys. Their are many different types of narrative folklore such as folktales (oral tales reflecting values and customs), animal tales, fables (a subgenre of folktales that use anthropomorphic animals to illustrate a moral), fairy tales (involving magical, fantastic characters and events etc), tall tales (stories about a real people whose exploits are wildly exaggerated), myths (featuring deities) and legends (set in the past and tell of heroes and kings). A folk narrative can have both a moral and psychological aspect, as well as entertainment value, depending upon the nature of the teller, the style of the telling, the ages of the audience members, and the overall context of the performance.

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Brief

Folklore is a term used to describe stories, myths and legends that have been retold for centuries. Traditionally spread through word of mouth, disseminating these stories from one generation to the next, they often delivered lessons on morality and warnings about temptatious danger. Tales, that reflected the fears and apprehensions of the cultures from within which they were born. Because they were originally absorbed orally and then retold to others, these stories would often morph, evolving and adapting both in time and geography to suit. They were also entertainment.

Today our modern experience of narrative and storytelling owes a great debt to ancient folklore, but in the western world, the use of the Internet has drastically affected the way in which we receive and disseminate personal ‘stories’. Blurring the lines between myth and fact and accelerating the speed /distance in which storytelling can be communicated it is not always easy to decipher truth in the information we receive. The Wise Old Storyteller has been replaced with an anonymous email, chain letter or social media personality.

If the “folk” in folklore now represents an online community what are the modern social psychological functions of digital urban myths? Where do those original stories meld into our updated ones and why do we feel compelled to recreate them? Is the hoax Face Book post, telling all women to copy and paste an article to other women which warns about a predatory male murderer, waiting to murder women at Midnight in a London park, any different from the tale of Little Red Ridding Hood and the Big Bad Wolf? …

Brief:

Investigate the evolution of the folktale into the digital age.

How do you visually retell stories that are intended to be consumed orally or through written word?

Your final outcome should reflect the research you gather in response to the scenario and reveal your insights, revelations and findings on the topic. This could be a cotemporary retelling/satire/exploration/provocation or simply inspired manifestation. It could be a book, a set of paintings, an installation, a digital design, a website, a performance etc. It’s up to you to decide…Let the outcome reflect YOUR personality and interest as artists/designers.

What is important here is that you concentrate on revealing something new, not what already exists.

Reading List

Psy380, Social Psychology of Cyberspace: Folklore on the Internet. Miami University

From the Beast to the Blonde: Marina Warner

Phantasmagoria: Marina Warner

Welcome to Mars: Ken Hollings

Folklore and the Internet: Vernacular Expression in a Digital World: Trevor J. Blank